Ask ten founders what a small SaaS is worth and you'll get ten confident, contradictory answers. The frustrating truth is that the number isn't a mystery — the people who buy and sell these things for a living have published the ranges for years. Here's what the data actually says.
A quick ground rule before the numbers: nearly every digital business is priced the same way — profit × a multiple. The profit is usually SDE (seller discretionary earnings: net profit plus whatever the owner was paying themselves out of it). The multiple is the market's confidence score — higher for predictable, hands-off, recurring income; lower for anything fragile or founder-shaped. If you want the full mechanics, we broke them down in how much is your side project worth. This piece is about the benchmarks.
The numbersWhat each asset type trades at
Multiples move with the model, because different models carry different risk. Here's roughly where the 2026 market sits, small end (sub-$1M) of the range.
The highest multiple, because the revenue recurs. Under ~$1M ARR it's usually 4–6× annual SDE — read another way, about 2.5–4× ARR. Low churn and real growth push you to the top of the band.
$5k/mo SaaS, healthy margins ≈ $126k–$168kQuoted on a monthly multiple — about 35–45× average monthly profit (only ~3–3.7× a year). The number lives and dies on where the traffic comes from; diversified beats one algorithm every time.
$3k/mo profit ≈ $105k–$135kInventory, suppliers, and thinner margins pull it down. Roughly 1.5–3.5× annual SDE for sub-$5M stores; clean supplier terms and multiple sales channels lift you within that.
$40k/yr SDE ≈ $60k–$140kPriced on net profit and how sticky the users are. Subscription apps with real retention trade higher; one-time-purchase or ad-only apps trade lower and depend heavily on the store-ranking moat.
$2k/mo profit ≈ $48k–$96kValued like SaaS, then discounted for how easily the core could be copied. A thin "wrapper" on a public model gets the low end; proprietary data, workflow lock-in, and retention earn the SaaS multiple back. Buyers price the moat, not the model.
Moat > MRR when it's AINo profit to multiply, yet these sell every day — for the head start, not the earnings: rebuild cost, an audience or waitlist, strategic fit, and comparable sales. Often a few hundred to low-five figures.
Let an auction find the numberThe pattern is hard to miss: recurring software beats content beats commerce, and it's not close. It's the same reason a landlord pays more for a building with a signed ten-year lease than an empty one — predictable, transferable money is simply worth more per dollar.
The fine printFour things that swing the real number
Two projects with identical profit can sell for double or half of each other. The gap is risk — and most of it is visible in the numbers.
A multiple isn't a grade on what you built. It's a measure of how confidently the next person can own it without you — and that's the part you can actually improve before you list.
The caveatRanges, not promises
Every number here is a starting line, not a guarantee. Published multiples describe the middle of a market; your churn, growth, traffic mix, and how cleanly the thing transfers will move your real figure more than the category ever will. And at the small, early-stage end, the honest answer to "what's it worth" is often "what a buyer will pay" — which is exactly why open offers and short auctions work so well down here. Set a fair number, invite the market in, and let it tell you.
Common questionHow much can you sell a website for?
There’s no flat rate — a website’s price tracks its profit and how cleanly it transfers. One with steady revenue typically sells for a multiple of its yearly profit (roughly 2–4× for content sites and small apps, higher for low-churn SaaS); a pre-revenue site sells for what a buyer will pay for the head start, often a few hundred to a few thousand dollars. The breakdown above splits it by asset type.
Common questionsFrequently asked questions
What do digital products sell for in 2026?
It depends on the model and its recurring revenue. In 2026, micro-SaaS typically sells for about 4–6× annual SDE (roughly 2.5–4× ARR), content sites and newsletters for ~35–45× monthly profit (about 3–3.7× a year), e-commerce for ~1.5–3.5× SDE, and mobile apps for roughly 2–4× annual profit. Pre-revenue projects sell for whatever a buyer will pay for the head start.
What sells for the highest multiple?
Recurring-revenue software. A stable, low-churn micro-SaaS earns the highest multiple because its income is predictable and transferable, the same reason a leased building is worth more than an empty one. Content and commerce trade lower because traffic and margins are riskier.
How much does a micro-SaaS sell for?
A bootstrapped micro-SaaS under about $1M ARR generally sells for 4–6× annual SDE, or roughly 2.5–4× ARR, in 2026. A $5,000/month SaaS with healthy margins is often worth around $126,000–$168,000. Low churn and real growth push toward the top of the range.
How much can you sell a website for?
It depends on profit and transferability, not a flat rate. A website with steady revenue typically sells for a multiple of its annual profit — roughly 2–4× for content sites and small apps, and higher for low-churn SaaS — while a pre-revenue site sells for what a buyer will pay for the head start, often a few hundred to a few thousand dollars.
How much is a small side project worth?
If it earns money, start from its yearly profit times a multiple. If it does not, it is worth the time and validation it saves a buyer — a working build with a real idea and clean code sells as a head start even at zero revenue. Setting a fair price and taking real offers is the fastest way to find the exact number.
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— The Vertos team